Aspect, proveedor global de soluciones para centros de contacto, optimizaciA?n de la fuerza de trabajo empresarial y de back office, abriA? desde este mes de julio sus cuentas en las principales redes sociales. A partir de este mes, AmAi??rica Latina podrA? establecer una conversaciA?n en lAi??nea sobre las soluciones, tendencias y casos de Ai??xito que ponga a disposiciA?n la empresa, a travAi??s de Facebook, Twitter y YouTube.

Las cuentas tienen como objetivo proporcionar una comunicaciA?n fluida entre Aspect y sus clientes. AdemA?s, resolverA? dudas sobre los A?ltimos avances que posee la marca con respecto a sus soluciones de servicios y tecnologAi??a. SegA?n Ana Bravo, directora de Marketing para AmAi??rica Latina, ai???la firma busca proporcionar un foro de conversaciA?n interactiva para los clientes, como una manera de reinventar el concepto de experiencia del usuarioai???.

La representante agregA? que los consumidores de hoy estA?n tomando una participaciA?n cada vez mayor de la relaciA?n cliente-empresa. ai???Sus expectativas son mA?s altas y exigentes y menos tolerantes que nunca. Ellos eligen cuA?ndo, dA?nde y cA?mo se comunican con las empresas que hacen negocios. Exigen respuestas oportunas e informadas, sin tener miedo a expresar sus quejas en el mA?s pA?blico de los espacios como Twitter y Facebookai???, explicA? la ejecutiva.

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